iniCotton: Redefining how you wash your face.
iniCotton adalah merek pertama dan satu-satunya di Indonesia yang berfokus pada tisu wajah sekali pakai berbahan katun murni. Dengan konsep utama “pengganti handuk”, merek ini dengan cepat menguasai pasar melalui kolaborasi dengan selebriti papan atas Indonesia dan hampir seribu influencer, menjadikannya merek nomor satu dalam penjualan kategori dengan keunggulan yang sangat signifikan.
iniCotton is the first and only brand in Indonesia focused on disposable face towels made from 100% natural cotton.
With the core concept of “towel replacement”, iniCotton has quickly gained wide recognition and established itself as the leading brand in its category. Through collaborations with top Indonesian celebrities and thousands of influencers, iniCotton has built strong consumer trust and achieved significant sales, redefining everyday face care with a clean, simple, and hygienic solution.
We also know that many American consumers truly need what we created: a premium, 100% cotton disposable face towel designed to keep your skin clean in the most efficient and hygienic way — without wasting money on skincare problems caused by poor daily habits. Now, iniCotton is ready to bring this innovation to the U.S., offering a fresh alternative for anyone who values clean, natural, and effortless face care.
iniCotton is endorsed by Indonesia’s biggest celebrities and household names.